A one stop platform for the youth of Bhopal to cater to their entertainment and leisure needs
"Pause A Little And Think" ~ My entrepreneur expereince
Overview
Role
Prompt
The city of Bhopal is gradually turning into an education hub. People from all across the country are shifting to Bhopal to pursue their education followed by a professional career. For the youth coming from tier one cities such as Delhi, Mumbai and Bangalore to a tier two city like Bhopal can turn out to be undermining.
A one stop platform for the youth of Bhopal to cater to their entertainment and leisure needs
Goal
Photoshop, Illustrator, Adobe XD, Invision, Customer interviews, Prototype testing
Solution
User Experience and Interaction Designer
Team
Individual Project
Client
P.A.L.A.T
Tools
Duration
September 2017 - December 2017
It is important for the youth to know about the city they are migrating to and start getting comfortable with their surroundings. According to me the best way to form an opinion about any place is to start exploring that place. As the current youth is actively inclined to their phones I have designed a mobile application called PALAT (a Hindi word meaning turn back) to help the youth familiarize with the city of Bhopal.
What is P.A.L.A.T?
" Bro! there is nothing out here." I exclaimed on my first day in the city of Bhopal but soon stumbled on exceptional hidden gems.
PALAT (a hindi word meaning stop and lookback) AKA Pause-A-Little-And-Think is an initiative started by me for the city of Bhopal in India. PALAT was initially flourishing as a rich hobby of mine wherein I used to write about my experiences about specific details but soon cultured into a mini startup. The main objective behind the blog was about unveiling the underdogs hidden in the complex geometry of the city waiting for their turn to shine.
Need Assessment & Inspiration
I started organised events and started attending blogger meets. I managed to talk to bloggers in the city and interviewed them. I then reached out to specific restaurant owners and interviewed them as well. I finally came up with the actual needs of the people residing in Bhopal.
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I proceeded to create a prototype with the help of my professors and some tech experts. The application work is still in process and will be uploaded on the Playstore when developed.
Final Design Decisions
01: EXPLORE
Lets the user traverse through the city of Bhopal.
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Segment Division for ease
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Selected categories
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Content relevancy
02: VIRTUAL TOUR
Tour the city virtually using the AR/VR facilities and familiarize with the available resources
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Helps in identifying nearby resources
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Public washrooms, petrol pumps, parking spots along with the costs
03: PLAN A TRIP
lets the user plan a trip to any of the explored places in Bhopal with a group of people
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Add details of the trip
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Invite friends
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Connects to the Google maps for location
04: MANAGE EXPENSES
Manage all the expenditure that the group makes during those planned trips
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Add expense
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Distribute the expenses
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Take note of receipts
05: RECOMMENDATIONS
To help bridge the gap between the users and their choices and provide a direct experience
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Add a recommendation to any category
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Get rewarded after reaching a set number of recommendations
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Build your identity
06: MEMORIES
The plan a trip page has an option to upload pictures and create a shared gallery accessible to everyone on the group
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Easy sharing
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Large memory
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Face recognition